ATG, Svenska Spel and Kindred Group Partner to Publish Harmful Gambling Data
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ATG, Svenska Spel and Kindred Group have partnered to publish data relating to customers who display signs of problematic gambling.
ATG, Svenska Spel and Kindred Group account for more than half of the regulated gambling market in Sweden. They will report the following data every six months: percentage of customers contacted as a result of problematic gambling, share of proactive contacts and share who reduced their gambling. Kind red started to share revenue from harmful gambling in February 2021. Henrik Tjärnström, CEO of Kind Red Group, believes it will encourage the gambling industry to work harder towards a more sustainable form of entertainment.
The percentage of customers who are contacted as a result of problematic gambling and the share of those who reduce their gambling.
