Kindred’s revenue from harmful gambling decreased to 3.3 per cent in the first quarter of 2022
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Kindred's share of revenue from harmful gambling decreased to 3.3% in the first quarter of 2022. Kindred entered a collaboration with RecoverMe, an app supporting users regain control of their gambling habits. The positive trend has been impacted by seasonal changes and optimised process for manual interventions towards high-risk customers.
Kindred has updated the improvement effect metric after interventions. Kindred entered a collaboration with the team behind the RecoverMe app. The app uses research-proven techniques to help users regain control of their gambling habits. It will be offered for free in the UK and US. Kind red’s revenue from harmful gambling decreased to 3.3% in first quarter of 2022. They are sponsoring additional PhD programmes on addiction studies. This will help students who want to study and work full-time in academia.
Kindred Group is committed to transform gambling by being a trusted source of entertainment that contributes positively to society. Kindred has set an ambition to reach zero per cent revenue from harmful gambling.
