Kindred to Battle High-Risk Gambling with Transparency Metrics
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Kindred will promote safe gambling by publishing a transparency metric.
Kindred Group has a goal to reduce its income from harmful gambling to 0% by 2023. Kindred will publish a report on its revenue generated from high-risk gamblers. In the last quarter of 2020, high risk gamers took 4.3% of the gross winnings.
Kindred created a safer gambling program several years ago. Its goal is to identify high-risk gambling behavior early and promote healthier gambling. Kindred reported an all-time high revenue from the third quarter last year. CEO Henrik Tjärnström believes in the company’s goals of 0% high risk gambling by 2023. Last year Kind red criticized the Swedish government for extending the online gambling restrictions until June 2021.
Kindred has made 55,000 care calls in 2020 to provide players with information on responsible gambling and how they can use the platform’s restriction tools.
