Playtech and Veikkaus forge strategic partnership to elevate live casino experience in Finland
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Playtech has achieved a remarkable distinction by securing the winning tender in a rigorous public procurement process for live casino games, emerging as the chosen partner for Veikkaus, the Finnish state-owned and monopoly operator.
With an initial duration of six years and the potential for extension, the agreement signifies a significant milestone in their collaboration, as it now encompasses the exciting realm of live casino games.
Building upon their successful existing relationship, which encompasses online casino, online poker, retail VLT machines and a casino management system, Playtech and Veikkaus are excited to extend their collaboration to the live casino segment.
As a well-established supplier in the Nordic region, Playtech’s selection as Veikkaus’ live casino games provider further demonstrates its industry-leading position. Under this partnership, Veikkaus will offer Playtech’s network live games to its players as well as exclusive games from a new Veikkaus-branded studio, which Playtech will support to establish and operate in one of Playtech’s main studio facilities.
The joint work around studio design is already well underway, where Playtech is working closely with Veikkaus’ product, design and brand marketing teams, contributing with its extensive knowhow and experience in setting up unique and exclusive Playtech Live studios that capture the essence of the operators’ brand strategy. The new contemporary-designed Veikkaus studio will feature Finnish-speaking dealers, initially overseeing a range of blackjack and roulette tables, providing an authentic and engaging gaming experience for Finnish players.
About the news, Riikka Seppänen, VP icasino at Veikkaus, said: “We are delighted to collaborate with Playtech as our partner for live casino games, following a comprehensive public procurement process. This strategic framework agreement marks an important milestone for Veikkaus as we expand our product portfolio to include live casino games for the first time. We have been and continue to work diligently alongside Finnish authorities and regulators to ensure a robust regulatory framework is in place.
“With Playtech’s network of live games and their support in setting up our dedicated Veikkaus-branded studio, we are excited to offer our Finnish players an immersive and authentic gaming experience. This partnership with Playtech reflects our commitment to providing top-quality entertainment to our valued customers.”
Fredrik Sylvander, commercial director at Playtech, said: “We are thrilled to be selected as Veikkaus’ partner for live casino games, and this long-term partnership is a testament to the strength of our live product and further solidifies our position as a leading supplier in the Nordic region. We are excited to support Veikkaus in their first launch of live casino games, providing Finnish players with an exceptional gaming experience. Together, we will leverage our expertise and market knowledge to deliver a tailored live offering that meets the needs of the Finnish market and exceeds the expectations of Veikkaus’ customers.”
This long-term partnership between Playtech and Veikkaus within the live casino domain is a significant milestone for both companies. Together, they will leverage their expertise and market knowledge to create a live offering specifically tailored to the Finnish market, ensuring an unparalleled gaming experience for Veikkaus’ customer base.
