EveryMatrix goes live with its in-house content in New Jersey through BetMGM partnership
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B2B iGaming supplier EveryMatrixannounced Tuesday that it is now officially live in the US market with BetMGM. The provider is set to distribute content from its in-house gaming studios on the operator's platform in New Jersey.
BetMGM players will be able to access popular titles by EveryMatrix such as John Daly Spin It and Win It, The Lioness featuring MMA Champion Amanda Nunes, Armadillo Goes West, and the recently released Mythological Mayhem Supreme Steaks. EveryMatrix will distribute content from Armadillo Studios and Spearhead Studios to BetMGM's platform through its CasinoEngine solution.
Erik Nyman, President of Americas at EveryMatrix, said: "I am so delighted to announce that EveryMatrix has launched our games in the U.S. with BetMGM through our CasinoEngine platform."
"Going live in the U.S. is one of the largest undertakings an online gaming supplier can accomplish, and I am particularly proud we achieve this milestone with BetMGM, one of the most progressive operators in the industry," Nyman added. "We are excited to advance on our roadmap initiatives with BetMGM and deliver across North America as we are licensed in multiple states."
The launch follows a partnership announcement back in June, which also opened the door to a planned live market expansion in the future. “We’re excited to partner with EveryMatrix to bring their great content to BetMGM players in the U.S," said at the time Oliver Bartlett, BetMGM's Director of Gaming. "We consistently provide a world-class gaming experience and through the addition of their games to our platform, we look forward to strengthening our position as the leading operator in the country.”
EveryMatrix has this month been awarded the public tender to provide the Finnish state-owned gaming and lottery monopoly Veikkausits library of casino content, in a six years agreement after a competitive procurement process.
The company also announced earlier in October it has seen EUR 1 billion ($979 million) in turnover in 2022 for its sports product solution OddsMatrix. The company described this achievement as “a new milestone,” marking a new record for the product.
