888 announces new live casino partnership with Playtech
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his partnership will add to 888’s premium content offering and strengthen its position as a market leader in online casino games.
In addition, the partnership will see Playtech host a bespoke 888 branded studio in its state-of-the-art Live Casino in Riga, Latvia. 888’s studio will feature a range of leading live casino games and exclusive content from Playtech such as Live Slots, Spin a Win and the newly launched Adventures Beyond Wonderland.
Guy Cohen, SVP, Head of B2C at 888, commented: “At 888, we are constantly looking for partnerships that strengthen our product offering and I believe Playtech’s Live Casino and RNG content will do exactly that. The new games will expand upon our existing suite of games to provide new, exciting, and engaging gaming experiences within a safe and secure environment. I look forward to welcoming Playtech’s content onto 888casino and growing our partnership together.”
Edo Haitin, CEO of Live Casino at Playtech, said: “888’s significant investment in, and commitment to, the Live Casino vertical demonstrates just how important an entertainment-led experience is becoming for the modern player. Our partnership comes at a time when we are launching more new games and variants than ever. We’re delighted to be working with a market leader like 888 to deliver an exciting, innovative Live and RNG offering for their players.”
Yori Arami, Commercial Director at Playtech, added: “The new RNG content agreement means 888 will have access to Playtech’s substantial range of new and innovative online casino games, coming from its strong line-up of game studios. This will include access to Playtech’s branded content including titles such as the Sporting Legends Suite and the recently launched Rubik’s® Cube, all powered by the industry’s most popular progressive jackpots. We look forward to continuing the successful partnership across many markets over the coming years.”
