Caesars’ Isle Casino Hotel to transition to Horseshoe branding
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The Isle Casino Hotel Black Hawk in Colorado is set to move under the Horseshoe name, as Caesars Entertainment looks to rebrand and refurbish the venue this summer.
The Horseshoe brand of casinos, of which there are currently six across the US, was founded in 1951 with the now-defunct Binion’s Horseshoe. The brand was subsequently acquired by Caesars in 2004, when the casino operator was known as Eldorado Resorts.
In addition to a rebrand, the casino will also undergo an interior renovation, including refreshed gaming rooms and a modernised casino floor.
Norris Hamilton, SVP and General Manager, Isle Casino Hotel Black Hawk, commented: “Isle Casino Hotel Black Hawk is the premier choice for gaming, dining and nightlife and the transformation into the iconic Horseshoe brand will only enhance the experience for our guests.
“We couldn't be more excited to bring this legendary brand to Colorado and continue to offer unparalleled and elevated experiences.”
The food and beverage options at the casino will also be revamped, with Brew Brothers joining existing fine-dining eatery, Roxy Restaurant and Bar, later this year.
The Brew Brothers bar will be launched in partnership with Caesars Sportsbook, and will offer customers sports viewing options during game days.
Furthermore, in a move to coincide with the upcoming World Series of Poker (WSOP) 2022, due to be held on the Las Vegas Strip, the poker room at Isle Casino is set to be rebranded as WSOP Poker Room.
The property isn’t expected to close during the renovation, with the work scheduled for completion this autumn.
