Caesars Plans Horseshoe Rebrand for Bally’s Las Vegas
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Caesars Entertainment is planning to bring its Horseshoe brand to the Las Vegas Strip. The company will rebrand Bally’s Las Las to Hourseshoes as part of an extensive transformation that will begin this spring and be complete by the end of 2022. World Series of Poker will take place at the Hursesholes during the summer.
Horseshoe Casinos will be brought back to Las Vegas. The current Bally's Las Las property has over 2,800 hotel rooms and almost 70,000 square feet of casino space. Caesars Entertainment regional president Sean McBurney believes bringing the Horsshoe brand to the city will celebrate its history and future.
The Horseshoe Las Vegas will be the latest in a list of Vegas renovation projects undertaken by Caesars Entertainment. The brand began in 1951 with the opening of the Hourseshoer's casino. Since 2005, the WSOP has been held at the Rio Hotel and Casino.
