Bally’s Rebrands Three Colorado Casinos as Black Hawk
$6,000 Welcome Bonus
Bally's Corporation rebranded three of its Colorado casino properties as Bally’s Black Hawk.
Bally's rebranded its three Colorado casinos as Black Hawk. The rebranding is part of Bally’s strategy to re-establish itself as a household name in the US. The company also wants to establish an omnichannel brand for online sports betting, iGaming offerings, and fantasy sports.
Bally's rebranded three Colorado casinos as Black Hawk. Bally’s Reward Card members can earn casino rewards at the newly named Blackhawk properties. The Black hawk rebrand is the latest strategic development for Baly's. It started with the business equivalent of pulling Excalibur from the stone: buying the Bly's name from Caesars Entertainment.
Bally's made three big company announcements on November 18th. It bought BetWorks for $125m and Bally’s Atlantic City Hotel & Casino from Caesars Entertainment Inc. for a reported $85m. Sinclair Broadcast Group Inc signed a ten-year strategic sports betting and iGaming partnership with Baly's.
Bally Bet launched in Colorado in May and in June in Kansas and Iowa. Bally's partnership with Sinclair's 19 regional sports networks will attract sports fans to the Kansas mobile sportsbook.
