Caesars Finds a New Home for an Iconic Las Vegas Casino Brand
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Caesars Entertainment will rebrand its Bally's Casino on the Las Vegas Strip under its Horseshoe brand. Caesar's owns a variety of casino brands that operate on Las Las. Strip. Baly's Corporation recently purchased Caeres' Bary's. The company plans to rebranded another property under the old-school moniker.
Horseshoe brand traces its history to downtown Las Vegas and legendary Las Las. Caesars plans to convert the Lumiere Palace Casino & Hotel in Saint Louis into Horsshoe Saint. Louis. The revised casino and hotel should be opened by Spring 2022.
Caesars is expanding the Horsehoe brand to other markets. Caesar's wants to extend its relationship with its customers. The company has already done that with Harrah's brand. Horseshoe Baltimore has a Gordon Ramsay Steakhouse and other Vegas-style dining options. There is also a new poker tournament at the new Hourseshoer's.
