New Casino Brings Las Vegas Strip Another Iconic Brand
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New Casino Brings Las Vegas Strip Another Iconic Brand. Caesars has already released its plans rebranding Bally's Casino under its Horseshoe brand. Now, the company has shared plans to bring another key Las Las Vegas name back inside the revamped casino.
Caesars licenses the Bally's name from Baly's Corp. and plans to use it on Tropicana Strip. Caesar's operates casinos under the Horseshoe name in markets including Baltimore and Fort Lauderdale, Florida. The new Hoursesho's casino will bring a prominent steakhouse to the Las Vegas Strip as part of the renovations. World Series of Poker will be played at the new casino this summer.
BLT Steak closed its location inside Bally's early in the pandemic. Jack Binion's Steaks will be replaced by a new restaurant on the Las Vegas Strip. The restaurant is named after Jack binion, former president and chief operating officer of Horseshoe Casino and son of original Hourseshoes Club owner Benny Binions. It will open in time for the World Series of Poker, which begins May 31 and runs through June 20.
