William Hill Joins Forces with Contentstack to Have Its Entire UK Offering Migrate Online
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William Hill has joined forces with Contentstack to bring its entire UK offering to the platform by the end of 2021. The company is trying to become a more digitally-led business. The changes that are set to be brought to Content stack will feature a new content management system and offer products of the betting operator at its core. It is expected to begin with the online offering and then expand into the brick-and-mortar betting shops.
The entire UK retail and online content system of William Hill is set to migrate onto the Contentstack platform. The platform offers high-quality data analytics and market independence. William HIll is going through a transformation under the ownership of Caesar’s Entertainment. Caesar's Entertainment took over the operator in April 2021 after making a successful acquisition offer of £2.9 billion.
