Entain Eyes William Hill’s Non-US Gambling Arm as New Acquisition Target
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Entain is considering making a bid for William Hill's non-US gambling arm. Caesars Entertainment Inc. acquired William HIll last month in a £2.9 billion deal. Entain's CEO Jette Nygaard-Andersen wants to look at WilliamHill's UK and European operations. The non the US business includes a network of betting shops across the UK as well as UK online gambling operations and accounted for over 80% of the company's sales in 2020.
Entain owns the Ladbrokes and Coral brands in the UK. It is interested in buying William Hill's non-US gambling arm. Apollo Global Management is also interested. Entain also made a revised A$3.5 billion offer for Tabcorp's wagering and media arm last month. It bought Swedish online casino and betting group Enlabs in April.
