A Strategic Decision to go into Land Based Gaming
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There is an exponential growth in the number of land-based B2C retail brands offering their products online. The gaming industry is not left behind in this fast-paced growth. NetEnt Casinos and William Hill have a partnership. They offer a wide range of games that players from across the world can explore at the online platform.
NetEnt is a leading digital entertainment organization. It offers premium gaming solutions to some of the most successful casino operators at the online platforms. In June 2014, NetEnt signed a land-based partnership agreement with William Hill. In 2015, a number of Net Ent's games will be available in the retail network of William HIll. This means players in regions where WilliamHill has a retail store can access Netent games in brick and mortal casinos.
William Hill is the largest bookmaker in the UK with more than 2,300 licensed betting offices. The company employs over 16,000 people in its betting shops. William Hill PLC is listed on the London Stock Exchange with an annual revenue generation of £1.6 billion. The new partnership with NetEnt will allow customers to access betting machines that feature Net Ent games at the land-based gaming locations.
NetEnt signed an online partnership agreement with the leading UK online betting platform, William Hill in September 2013. Within a couple of months, the duo signed another agreement. This time, NetEnt games will be available at William HIll's land-based gaming machines. Net Ent's award-winning casino games have been redesigned to appeal to the high demands of retail customers, including land based casino users. The penetration of the business into the online casino channel is still relatively low. Only about 5% of global casino market is at the website.
NetEnt has signed a partnership agreement with William Hill. Some of NetEnt's games are not available at the retail shops of the betting operator in the UK. Starburst is available in over 2,300 retail stores. Starburst is the first game that was introduced to the land-based gaming platform.
NetEnt is going into land-based gaming. It is the latest implementation of its multichannel strategy. It offers a wide range of online casino games, live casino and mobile casino. The land based gaming is designed to meet the gaming needs of the fans at the brick and mortar casino, as well.
NetEnt has decided to go into land-based gaming with William Hill. William HIll has a wide coverage and reputation among players in the UK. For players looking to explore exciting fun associated with NetEnt casino games at brick and mortar casinos, the retail shops of William Hill are the platform to check.
