Entain Intends to Boost Investment in Game Development Studios to Enhance Online Gambling Experience
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Entain is doubling its investment in its game development studios and increasing the number of employees. The company wants to focus more on online gambling following the closures of high-street betting outlets. Jette Nygaard-Andersen, who recently took over the Chief Executive Officer’s position of the gambling group, wants original online content to form an important part of her strategy.
Entain is planning to invest in game development studios to enhance its online gambling experience. The company is also planning on developing e-sport gambling products that would attract younger audiences. Entain wants to expand its reach to 50 new markets. The expansion would help the company compensate for the closure of its UK high-street betting shops. They remained inoperable during the coronavirus pandemic.
