More Live Casino Fun As Pragmatic Play And William Hill Rejoin Forces

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Pragmatic Play, a renowned provider of iGaming content, has taken another significant step towards global expansion by sealing a strategic deal with a top-tier provider – William Hill – a subsidiary of the prestigious 888 Holdings. Perhaps considered as one of the most recognizable names within the gambling world even by non-gamblers, an industry goliath such as William Hill has already created a stellar reputation for itself. With product offerings that include sportsbook, online casino (particularly the popular William Hill Vegas Casino), online poker, and online bingo, this operator will no doubt expand its ever-increasing customer base.

As part of the partnership, Pragmatic Play is set to grant William Hill access to its live casino content, offering a wide spectrum of exciting live dealer titles that are immensely popular with William Hill’s British audiences. This includes games like blackjack, roulette, and baccarat, as well as thrilling game show titles such as Sweet Bonanza CandyLand, Mega Wheel, and the highly anticipated Vegas Ball Bonanza.

However, it’s worth noting that this partnership is not their maiden collaboration; these two industry giants have already collaborated in the past. William Hill has been proudly hosting Pragmatic Play’s slot content since 2017, and this new venture signifies an expansion of their existing relationship. The extended partnership is expected to amplify Pragmatic Play’s live gaming audience among William Hill’s customer base.

Richard Atkinson, the Global Head of Live Casino at 888 Holdings, expressed his enthusiasm for the collaboration, hailing Pragmatic Play as an industry pioneer in the live dealer products sector. He commended the company for its forward-thinking approach and dedication to delivering high-quality gaming experiences. Atkinson noted that the partnership had thrived for six years and eagerly anticipated the seamless integration of Pragmatic Play’s live casino games into their platform as both powerhouses pursue their growth trajectory.

Irina Cornides, Chief Operating Officer of Pragmatic Play, echoed Atkinson’s sentiments, praising William Hill as a globally recognized brand “that needs no introduction.” She expressed her delight at the opportunity to strengthen their current relationship with this prominent UK operator.

“From traditional titles to vertical-spanning hybrid products, we’re immensely proud to create exceptional experiences, and can’t wait to deliver these to William Hill customers,” she said.

This collaboration follows Pragmatic Play’s recent moves to expand its presence across diverse markets. Recent ventures have seen Pragmatic Play forging key alliances, including a notable foray into Switzerland via a partnership with GAMRFIRST and a significant agreement with Bally’s Interactive, covering markets in the UK and Spain.

Pragmatic Play remains steadfast in its mission to diversify its Live Casino portfolio. A recent milestone includes the launch of a localized Roulette table tailored for operators in Brazil, marking a significant step in catering to the Brazilian gaming community.

As Pragmatic Play and William Hill pool their resources and expertise to enhance the gaming experience for UK players, it is evident that both companies are unwavering in their commitment to delivering world-class entertainment and pushing the boundaries of innovation for their discerning audiences. This partnership promises to be a win-win for all involved, further solidifying their positions as great forces in the fiercely competitive iGaming industry.

Author’s Bio: 

As a Marketing Director and Editor of a top affiliate site, part of John Holmes’ job is keep an eye out for the latest happenings within the online gambling sector. When he’s not researching about content-worthy topics, he’s busy checking out the site’s algorithms to make sure the most effective marketing strategies are implemented. 

  • As per the Public Gambling Act of 1867, all Indian states, except Goa, Daman and Sikkim, prohibit gambling
  • Land-based casinos are legalized, with certain guidelines, in Goa and Daman, as per the Goa, Daman and Diu Public Gambling Act 1976
  • Land-based casinos, Online gambling and E-gaming (games of chance) are legalized in Sikkim under the Sikkim Online Gaming (Regulation) Rules 2009
  • Only some Indian states have legalized online/regular lotteries as per and subject to the conditions laid down by state laws. Kindly refer to the same here
  • Horse racing and betting on horse racing, including online betting, is permitted only in a licensed premise in select states. Kindly refer to the 1996 Judgement by the Supreme Court Of India here and for more information
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