New Jersey Welcomes Bally Casino to an Off-the-record Launch
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Bally's Corporation launches its first foray in the state's iGaming market through Bally Casino. New Jersey has had online casinos since 2013.
Bally Interactive launched the New Jersey casino without informing media members. Bally Bet launched in Colorado last May and has added Indiana and Virginia as new places of operations. Baly has secured an entry into the online betting market in New York.
Ballyacsino.com launched in New Jersey with premium games, including slots, blackjack, roulette, and video poker. Bally received a $2 billion offer from its chairman to go private. There has been no official confirmation that the company intends to do that.
Bally's is adding Bingo games to its games. They are also adding Wheel of Fortune Triple Extreme Spin, Cleopatra, Secret of Phoenix, Tiki Island, Monopoly games and more.
Bally is focusing on New Jersey and not on the New York market. New NewJersey's casinos generated some $1.337 billion in 2021. Bally wants to grow in the market and capture a piece of it. New NY's 51% onerous tax on online sports betting is challenging.
