Gambit Rewards CEO Richard Pistilli On Bally's Acquisition Of Snipp
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Bally's Interactive division signed an agreement to invest $5 million in Vancouver-headquartered Snipp Interactive. Gambit Rewards, a Montreal-based company Snip acquired in February for $ 5 million, will be offered to Bally’s customers in New Jersey, Arizona, Colorado, Iowa, Indiana, Virginia and New York.
SnippLoyalty and Gambit Rewards will offer Bally players a new omnichannel rewards experience. Snipp Loyalty will connect land-based casino and entertainment with Baly's online properties. Gam Bit Rewards offers real cash winnings and Bly's rewards.
Gambit Rewards is a digital gift card distributor with over 200 rewards programs. Over the course of the year, $10 million in cash, points and gift cards were awarded. Repeat-user rates topped 50% and the offering was ranked in the top five most popular giftcards.
Gambit offers its members free bets on live sporting events and slot games. The sporting games are designed to simulate the traditional betting experience. Winning bets only cost you loyalty points, and there is never a cash risk.
Gambit Rewards operates its Loyalty Gaming platform in 48 states. It intends to extend access in the near future. Gambit is in discussion with Bally's on some of the elements.
Gambit is in talks with Bally's about introducing slot games to its offering.
Bally has acquired Snipp. Gambit Rewards, SnipLoyalty and SnippedCare will work together to market Bally Bet and Baly Casino as the apps launch in legal states.
Gambit Rewards CEO Richard Pistilli talks about Bally's acquisition of Snipp. Pistillo is exploring a co-branded experience that combines Gambit and Baly's brands.
The market for online sports betting and iGaming is still in its infancy. All major players are investing heavily to gain market share. With Snipp, Gambit Rewards will deliver the first truly comprehensive, omnichannel loyalty experience to Bally’s customers and open up the Loyalty Gaming channel exclusively to them.
