Why are OTT Platforms Partnering with Mobile Gaming Companies?
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Licensing of high-profile IPs gives mobile gaming developers a severe edge. Since the onset of the pandemic, users across the globe are consuming OTT content on their mobile devices. This scenario has immense business potential for both the developers and Ott platforms.
OTT platforms like Netflix and Disney are partnering with mobile gaming companies. According to adcolony.com, over 51% of OTT viewers in South Africa play mobile games while consuming video content. Mobile gamers enjoy card games like Blackjack from the comfort of their homes on Casinos.co.za. The data collected from OT platforms can be used to understand the proportion and identities of users who enjoy mobile apps.
Disney launched the Disney+ streaming platform in November 2019. Apple launched its streaming equivalent Apple TV+ around the same time. OTT players need to make serious investments in partnered IPs with mobile game developers. Mobile gaming is growing in popularity and has a lucrative nature. The Stranger Things game in 2019 is an example of this growing trend. We expect a blissful time for users who share the love of Ott content and mobile gaming.
