How Mobile Apps Revolutionized The Gambling Industry
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On June 29th, 2005, Steve Jobs unveiled the world's first iPhone. The gambling industry has used smartphone capability to stunning effect in the past decade. Between 2007 and 2014 the GGY in UK had crept up by around £2 billion. In the three years after 2014 that figure grew by over £3 billion thanks to mobile gambling.
The Gross Gambling Yield (GGY) in 2007 was around £9.9 billion. The National Lottery was the biggest contributor to that figure. Sports betting, bingo and land-based casino games were the other main contributors to the British GGY. In 2007 only 4% of all bets in the UK were placed online.
The iPhone revolutionized the world and brought about a rise in smartphone ownership. Online gambling companies started to develop mobile apps. In 2014, the majority of Britons under 55 owned a smartphone. The industry leaders had ignored the development of mobile gambling apps and games.
Mobile gambling apps made it easier than ever before for people to play their favourite casino games. Mobile gambling app performed better than their desktop versions. The graphics and user interface available on a mobile device made online gambling seem slick and fun.
The GGY in the UK for the most recent year was £14.9 billion. The National Lottery and sports betting accounted for around £6 billion of that figure and online gambling made up £5.2 billion, 86% of which was made on mobile devices. Mobile gambling industry today is worth almost half of the total GGy of 2007.
