What Are Social Casino Games?
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Are you wondering what are social casino games?
Keep on reading to learn all about these fun games.
What Are Social Casino Games?
- Social casino gamers frequently use virtual credits instead of real money for their bets.
- Individuals aged over 50 tend to spend a significant amount of time playing casino games.
- It is projected that the global revenue from these games will reach a minimum of USD 14 billion by 2027.
What Types of Social Casino Games Are There?
Social casino games cater to a wide range of gamblers and gamers, with numerous subverticals within the genre.
- Poker
- Slot machines
- Casino table games
- Scratch-and-win lottery tickets
- Blackjack
- Bingo
- Roulette
- Multiplayer card games
Many top gaming companies in this genre are expanding their title portfolio by integrating gameplay elements from other gaming genres, such as casual games, in order to increase user acquisition and monetization efforts and attract a broader user base.
Who Plays Social Casino Games?
According to data from the Mobile Games Index 2023, older demographics, those over 40 years old, are the most dedicated mobile gamers in this vertical. On average, they play for at least 17 minutes per day. The user base is equally divided between male and female users, with women typically spending around 17.8 minutes in social casino gameplay per day and men approximately 17.2 minutes.
Social casino gamers in the Americas have been observed to spend less time in gameplay compared to gamers in regions like Europe, Asia, Africa, and Oceania.
Why Do People Play These Games?
The social and competitive elements in social casino games, such as connecting with other players and competing in tournaments and leaderboards, drive users to spend more time playing and improving their skills.
Some social casino gamers have noted the similarities between a social casino game and a real gambling experience, including the aesthetics and excitement of playing.
How Do Social Casino Games Monetize?
The global value of mobile social casino games is currently estimated at approximately 7.1 billion US dollars, with a projected increase to 8.3 billion US dollars by 2026. This genre has seen significant success in recent years and is considered one of the top-grossing mobile gaming genres globally, following role-playing, strategy, and match games.
In the social casino gaming market, social casino gamers have consistently shown a higher willingness to spend money on in-app purchases compared to other gamers. On average, a social casino game generates almost 70 percent of its revenue from in-app purchases and 30 percent from in-app advertising.
Free-to-play social casino games often monetize by encouraging users to purchase additional credits once they have exhausted their initial credits. This transition typically occurs after users have become engaged and regular players. Through upselling credits to these high-retention gamers, the games can shift from free-to-play to pay-to-play.
Conclusion
Although the current mobile gaming vertical may not be the top-grossing, there are opportunities for growth. Developers are exploring new avenues, like incorporating casual games, to attract a broader audience. Additionally, they are taking advantage of trends such as social apps and 5g technology for enhanced multiplayer gameplay.
In-app purchases will remain a significant source of revenue for this genre globally, but in-app advertising is expected to increase in popularity as game hybridization affects the app economy of social casino games.
FAQs
Game apps either replicate traditional casino games like blackjack and slot machines, or they add a unique element to gameplay. Some apps are free to play, allowing users to gamble without any real payout, using only virtual currency.
Gamers are attracted to this gaming genre for its social gameplay and entertainment value. They can chat and compete with gamers worldwide in these games. Additionally, these gamers appreciate the realistic in-game features that simulate a real casino.
Major gaming companies in this genre that have released popular games are Playtika, Moon Active, Huuuge Games, and Zynga.
Mobile gaming app publishers often monetize their apps through in-app purchases and advertising. To stay competitive, some publishers are exploring diversifying their monetization strategies by incorporating various types of advertising, such as rewarded advertising.
Social casinos have gained popularity as an alternative to online casino sites. This article explores the differences between the two and provides an overview of how a social casino operates.
How Much do You Know About Social Casino Play?
This article provides a comprehensive overview of social casino play in the US, including its definition, distinctions from traditional casinos, and information on how and where to participate.
- What constitutes a social casino?
- Differences between social casinos and traditional casinos.
- Tips for Playing
- What is the cost to play social casino games?
- Is it possible to win real money?
- Where to Play
- Social Casino Legalities
- Responsible Play
Social casino games are legally accessible in all states, while real money online casino games are only available in select states.
What is Social Casino?
Social Casino games are casino-themed games that can be played online or through apps on social networks like Facebook. Players can access games like slots, roulette, or blackjack for no cost, with options to make purchases to enhance gameplay and progress in the games.
Social casinos have been a part of the gaming app market for a significant amount of time, offering free games with optional in-game purchases for players to enhance their experience.
Although free to play, game credits can deplete quickly, requiring regular top-ups to continue playing. If the urge to play surpasses the patience to wait for free credits, players may be prompted to make purchases to continue playing sooner.
Social Casino Popularity
Social casino is experiencing significant growth in popularity and has become a lucrative industry, as evidenced by the worldwide revenue figures and projections from 2016/2017.
Global revenue from social casinos is forecasted to surpass $7.2 billion by 2022.
In Million US Dollars
The market consists mainly of males in the 36-50 age range, with women comprising a larger share of the market in the over 51 age group.
What is the Future of Social Casino?
The popularity of social casino games is increasing, and there has been a recent relaxation of online gambling restrictions in many states in the USA. While most of the restrictions lifted so far are for online sports betting sites, it is likely that online casino sites will also emerge in the future.
Advancements in technology and internet accessibility are driving the growth of real and social casino gaming, with increasing popularity seen not only in the US but globally as well.
What is the Difference Between Online Casino vs Social Casino?
There are distinctions between online, land-based, and social casino play. When it comes to social casino play, one can start playing without needing any prior knowledge. It is important to understand the main differences between traditional and social casino play apart from the gameplay itself.
The main distinction between online or land-based casinos and social casinos is that social casinos are not considered gambling and are accessible to anyone with internet access, regardless of their location within the United States.
Despite not being classified as gambling, there are few distinctions between social casinos and traditional casinos. As we have seen, social casinos still generate significant revenue through player purchase options.
What Makes an Online Casino a Social Casino?
The social element of a casino game allows players to experience some social characteristics that may be missing in online gaming, particularly in the absence of live dealer tables. Players can engage with others through challenges, tournaments, and interactions in social casinos.
Advantages and disadvantages of social casino games.
What are the Dangers of Social Casino?
One potential risk of social casino play is the possibility of developing a misconception that playing for high stakes in social games is acceptable in real-money gambling. Additionally, social casino games can also have addictive qualities.
Social Casino Slot Games Encourage High Stakes
Social casino slot games offer rewards for high bets and large wins, which should not be expected in real money casinos.
Social casinos typically offer free slot play initially, but users quickly realize that the casino’s goal is for them to exhaust their initial coin balance and then wait for complementary top-ups, which can be offered hourly or daily.
After closing the app, you can wait for the top-up to continue playing.
Social casino games, such as slots, can be addictive due to their faux gambling elements. Resisting the urge to purchase credits to continue playing becomes a factor in this situation.
Pushing coins into a table to play pool or into a pinball machine for entertainment is a common practice without much distinction between the two.
The decision of how much to spend on social casino slot games is ultimately up to the individual to control.
How to Play Social Casino
Strategies or goal-setting plays are not typically used in social casino games, but there are some tips that can help players make their balance last longer and enjoy playing these low-risk online casino games.
Social Casino Registration [And my recommendation]
To start playing games or slots on a social casino app, registration and account creation are required. This process is simple and free, with several popular options to choose from.
Play with Email [Recommended]
Safest Option
For creating a new account, email registration is recommended since there are no pre-saved payment methods available.
Creating an account with your email address is the suggested method. Please enter your email address and a unique password, and expect to receive a confirmation email shortly after completing the registration process.
By verifying this, you will be logged in and prepared. Registering with an email has the bonus of not having pre-saved payment methods, preventing accidental purchases unlike other methods.
Sign in with Apple ID
Registering your account with your Apple ID may be necessary if you have downloaded the app on your iPhone or iPad.
Too Easy to Spend
Using your Apple account to register for a social casino site facilitates spending money. It is recommended to consider the potential risks before doing so.
Connecting your Apple account to the social casino allows for easier purchase management. Avoiding this method may result in potential savings over time.
Play with Facebook
Using a Facebook login is a common and convenient option for accessing various online platforms in today’s digital age.
Users should be aware that their activity and information may be monitored, collected, and used, potentially leading to increased advertisements on their social media platforms after registering for a social casino account with Facebook.
Bombarded With Adverts
Users who choose to register on Facebook using their account may notice an increase in casino and gambling advertisements on their news feeds.
6 Tips for Social Casino to Make it More Fun
- Social casino play offers tournaments and opportunities for socialization, distinguishing it from other forms of gaming and enhancing the overall experience.
- To maximize your experience, it’s recommended to explore a variety of slots and games offered by social casinos. Experiment with different games that catch your interest, and be sure to check out new additions and unlocked games as they become accessible.
- When playing with virtual money, it is advised to stick to small stakes in order to make it last longer and avoid running out of credit quickly.
- Consider trying high roller stakes: If you’re on a lucky streak or hit a jackpot, it may be fun to increase your bets to high roller stakes while your balance allows. Betting virtual money for large wins can add excitement to your gameplay.
- When playing in a casino, it’s important to be cautious with rewards programs as they may lead to increased spending and shorter gaming sessions. Play responsibly and focus on enjoying the game while making your credits last.
- It is important to set spending limits when playing social casino games. Keep track of your purchases and consider implementing a daily or weekly budget to manage costs.
How Much Does Social Casino Cost?
Many people believe that social casino games are completely free to play, but in reality, there is the option to pay for additional features. I examined the costs associated with playing these games.
Social casino offers the option to purchase coins and credits starting at $1, with higher priced options available for reward packs including Coins, VIP points, and Lobby Free Spins costing up to $2,000 for a single purchase.
Do people really buy Coins?
Online games can be a form of entertainment, with the possibility of spending money without the opportunity to win it back and make a profit. However, when played responsibly, they can cost less in the long run compared to real money slots.
When playing real slots at a casino, the odds are typically in favor of the house, making it more likely for players to incur losses compared to social casino games.
Can You Win Real Money at Social Casino?
It is important to note that social casino games are purely for entertainment and do not offer the opportunity to win real money.
You Can Not Win Real Money
Playing social casino games can be free if you choose not to make in-app purchases. However, even if you do buy in, you cannot win real money or profit from playing.
