Scientific Games launches online iLottery subscription program for Western Canadian Lottery Corporation
Scientific Games Corporation launches a new online iLottery subscription program for its longtime Canadian customer, Western Canadian Lottery Corporation. The new program is available via the WCLC website and is the first instance of a true digital offering for players.
Scientific Games launches online iLottery subscription program for Western Canadian Lottery Corporation. The company provides omni-channel iLotto and digital promotions programs, platforms, game content and services to more than 30 lotteries worldwide. The subscription allows WCLC to connect to their players directly with marketing and promotions. It also offers self-service, which has emerged as a valuable sales channel when access to retail stores becomes a challenge. Wclc's new digital initiative is based on Scientific Games’ player account management platform and purchase-enabled web-services.