Scientific Games Bolsters iLottery Wing, Despite Considering Divestment
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Scientific Games Corporation is buying Sideplay Entertainment to bolster its iLottery offerings. SidePlay is the primary supplier of eInstant games to the UK National Lottery. SG is considering selling off the lottery component of its business. It is also considering divesting itself of sports betting operations.
Scientific Games Lottery Group has acquired Sideplay. SidePlay provides innovative content to iLottery programs around the globe.
Scientific Games looks to pivot to iGaming. Its corporate bio put "casino" up front and relegated "lottery" to second place when listing its activities.
Scientific Games is considering buying Sideplay's 270 instant games. The games have been played more than 100 million times since 2003. iLottery purchases skyrocketed 88% during the pandemic lockdowns in Michigan. iLotto ticket sales rose 8%.
The leading provider of lottery interactive games, mobile apps and player loyalty programs in the U.S. lottery industry.
