Safer Gambling Week Smashes Social Media Success
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The Betting & Gaming Council (BGC) has reflected on the success of the Safer Gambling Week 2022 that ended on October 23. The campaign had a record-breaking reach on social media with 30 million impressions on Facebook, Instagram and Twitter. Celebrities who supported the event included Harry Redknapp, John Hartson and Celtic's ex-striker and coach.
Safer Gambling Week was held during the week of September 14th. The main goal of the event was to initiate a national conversation between bettors, staff members, and friends and family. It also emphasized the use of safer gambling tools. 22.5 million adults place a wager in the UK on a monthly basis. Around 20% of them rely on safer betting tools to stay in control of their gambling.
