BGC Unveils Ad Tech Forum to Protect the Youth from Gambling Ads
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Britain’s Betting and Gaming Council has unveiled a new cross-industry Ad Tech Forum. Forum”s work will be to provide operators with crucial tips on how to better protect the youth from gambling harm.
The Ad Tech Forum will work with operators to improve gambling ads’ targeting and avoid exposing minors to betting commercials. Bet365, Flutter, and William Hill will collaborate with Google, Meta, Snap, Twitter to better understand problem gambling and work to inhibit it. The forum will comply with the mandatory measures and commitments from the Sixth Industry Code for Socially Responsible Advertising.
The Betting and Gaming Council has organized the Ad Tech Forum. The forum's tech and data-based approach will help to crush gambling harm among the youth and vulnerable groups. The BGC has worked to promote safer gambling since its establishment two years ago. Several weeks ago, the council praised Facebook for allowing users to turn off gambling-related ads.
