Online Casinos Need To Do More To Keep Customers Engaged
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In the US, 25% of all downloaded apps are only used once. US gambling apps aren't nearly the most popular ones. Only 32% will use any app 11 times or more. This article is the fourth in a series on iGaming marketing strategies. The previous installment looked at how BetMGM is working on app engagement.
Online casinos need to do more to keep customers engaged. Users download apps to gamble. If they can't gamble, they may get frustrated and bounce.
Online casinos with an existing chain of land-based casinos have the advantage in brand recognition and customer trust. Regulations and business relationships count too. DraftKings Casino app users are directed to a landing page with the logos of five national and regional banks and PayPal.
Online Casinos Need To Do More To Keep Customers Engaged. Bonuses, gamification and social networks can increase app engagement and retain customers.
Increased abandonment is an unfortunate side effect of not leading users to value quickly enough after they open an app.
Online casinos and poker operators need to compete with Facebook apps to keep their customers engaged. TikTok, Zoom, Instagram, Messenger and Facebook are among their target audience.
Online casinos need to produce a top-performing app to keep customers engaged. Mincu recommends that the app should be among the top five most frequently used by their customers. Gambling apps can compete with social media for downloads, but they must be done responsibly.
89 million Americans downloaded TikTok in 2020. Netflix got 45 million downloads.
iGaming and skill-based games are the most popular app category among Apple users. Android users are more diverse in what apps they use. BetMGM Casino has 36 million members, but that's an all-time figure that includes sports bettors, online poker players and retail casino customers. Netflix is the No. 10 app with 45 million users, according to Statista.
Gaming apps are the most popular category among Apple users. Tools, communication, video players and edit, travel and local are leading Android app categories worldwide.
DraftKings reported Q2 pro forma revenue growth was driven by strong engagement across its core product offerings. iGaming app engagement benchmarks are hard to find.
DraftKings has 1.1 million monthly unique players. It also has Sportsbook and daily fantasy customers. Only a fraction of registered users are active in any given month. The US online gambling market is still expanding. It is important for operators to maximize the percentage of existing accounts they can keep active.
