Customer Engagement Increasingly Important For US Online Casinos
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Customer engagement is important for US Online Casinos. Caesars Entertainment rebranded the US online sports betting slice of its recent acquisition, William Hill, as Caesar Sportsbook. BetMGM Online Casino is the current market leader. No operators would talk to Online Poker Report about their app engagement strategies. OPR received no replies from BetmGM, DraftKings, Scientific Games, Kindred Group, which owns Unibet, and Caeres Entertainment, who owns Caervers Sportsbooks and the Caersus online casinos.
BetMGM has 30% of the US iGaming market and 24% in the online casino and online sports betting market. Caesars Entertainment plans to spend $1 billion during the next 2.5 years to acquire new online wagering and land-based casino customers.
BetMGM is introducing app enhancements to improve customer experience. New markets and enhanced competition are reasons for the changes. The enhancements will make it easier for Bettors to have a single wallet and one simple login in every state except Nevada. Bettor will be able to customize app layouts, use “face ID,” and pay with gift cards and Apple Pay.
BetMGM is preparing its website for football. Customer Engagement is important for US Online Casinos.
BetMGM is enhancing its app features to retain customers. Caesars’ marketing efforts are underway.
BetMGM is the top casino operator in the United States.
BetMGM Casino has access to data on more than 36 million gamblers via MGM's loyalty program, M Life Rewards. Caesars Rewards has over 60 million members. In Q1 2021, 44% of MLife's new members arrived from BetMGem.
US Online Casinos is heavily into its loyalty push. US OnlineCasinos will be a real competitor to them in terms of same-store loyalty, presentation, ability to omnichannel and monetize across a broader platform, brick-and-mortar and digital.
Caesars is imitating BetMGM's winning strategies. Its loyalty program is an important part of that. BetmGM’s iGaming market share in Michigan is holding steady at 38%.
Caesars is activating its workforce to sign up new customers online and offline. BetMGM is still adding customers.
Frontline workers will have their own QR codes to sign up customers.
BetMGM has 38,000 new customers in Michigan in ten days. The state is home to the MGM Grand Detroit, a land-based casino with 100,00 square feet of gaming space.
Customer Engagement is important for US Online Casinos. The casino shutdown during the pandemic converted many retail gamblers into online players.
MGM COO Corey Sanders said during the earnings call that customer engagement is important for US Online Casinos.
BetMGM's active M life customers in Q2 were up 40% from Q4 ’19.
FanDuel Group has more than 12 million registered users. The number of monthly players rose 132% year-over-year in Q1 2021. FanDue has market shares of 40% in online sports betting and 20% in iGaming.
FanDuel has acquired customers in Indiana, New Jersey, Pennsylvania and West Virginia during 2018 and 2019.
