Online Gambling Companies Investing Heavily in the US Market
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The gambling industry in the United States is changing at a rapid pace. Sports betting has been legalized and is considered socially acceptable. Online gambling companies are investing heavily in US market.
DraftKings is one of the biggest names in fantasy sports. It has invested heavily in sports betting products since sports gambling was legalized in New Jersey in 2018. The company has signed partnerships with the NFL, NBA and UFC. DraftKings has also made moves into the online casino market. It is operating in five states: Connecticut, Michigan, New York, Pennsylvania and West Virginia.
FanDuel is the largest sports betting operator in the United States. It has over 12 million registered users in that country. The company has 4 million more users than DraftKings. In the first half of 2021, FanDue spent over $300 million on marketing.
Online gambling companies are investing heavily in the US market. Some are focusing on sports betting, while others are trying to grab a slice of the American pie. If iGaming follows the same path as sports gambling, we can expect to see huge marketing spends. Could we see an online gambling company top $1 billion in marketing spending in a single year?
