Facebook Might Be Best Bet For Online Gambling Social Media Ads
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YouTube will restrict gambling ad placements on social media networks.
YouTube banned masthead ads related to gambling, alcohol, elections, politics, and prescription drugs. YouTube has more than two billion signed-in users viewing content each month. Statista says YouTube is the second most popular social media site in the world with more 3 billion members.
Gambling-related assets include offline gambling, online gambling and non-casino games.
Navah Hopkins is director of paid media at marketing software provider Justuno.
Facebook is one of the few channels that openly accept gambling ads. Facebook video campaigns can be powerful and have slightly different rules of engagement than YouTube.
Online gambling companies spend a lot of money on TV advertising. They are trying to acquire customers. When the market is established, they migrate their marketing spends to direct sales. YouTube removed one such placement for online gambling operators. Facebook might be the best place for social media ads. It is less expensive than TV.
Facebook might be the best place to place gambling social media ads. YouTube is closer to traditional TV buys.
YouTube adverts brought in $6 billion in Q1 2021. Google already had online gambling ad restrictions in place.
Online gambling operators can still take out ads on Google and YouTube. They can't buy YouTube masthead ads now.
Google is banning gambling ads in the US. YouTube's opening the format to all brands means they need to apply the same user experience guidelines.
Facebook might be the best choice for online gambling ads.
Facebook might be the best choice for online gambling advertisers. Facebook has a better ad policy than YouTube. IPG Mediabrands said in its Media Responsibility Index that the ad policies of social media platforms have improved. It evaluated Facebook, Instagram, Twitter and YouTube and found them to be more responsible. They also found that they are more attractive to advertisers than Instagram.
Facebook might be the best place for online gambling social media ads. Brands will need to make sure their ads can be understood and acted on without sound.
DraftKings Social debuted this month. It allows users to share their content on mainstream social networks, like Facebook and YouTube. It's free and doesn't require an ad.
