New EGBA Report: Personalised Safer Gambling Communication Sees Massive Growth in 2021
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New report by European Gaming and Betting Association (EGBA) highlights the growth of personalised and targeted safer gambling communications sent to customers in 2021. The report also highlights key sustainability highlights from the past year and data points from its members. It also includes a section dedicated to social responsibility initiatives.
There was a 123% yearly increase in the number of safer gambling communications sent to customers. Personalised and targeted communications accounted for 66% of all the safer betting communications. 50% of customers are using at least one safer gaming tool. Voluntary contributions to various European sports totalled €499 million. The members are communicating more to their customers about saferambling in a more personalised way.
New report shows a 123% yearly increase in the number of safer gambling communications sent to customers. 50% of customers use at least one safer gaming tool. Voluntary contributions to European sports totalled €499 million.
