Las Vegas-based company Light & Wonder continues as a leader in slot machines

Author: Live Casino Direct
 
Las Vegas-based company Light & Wonder continues as a leader in slot machines
Wild Casino

Light & Wonder is a Las Vegas-based company that makes slot machines. It was formerly known as Scientific Games. The company employs about 6,000 people worldwide.

Light & Wonder is a Las Vegas-based company that makes slot machines. It was formerly known as Scientific Games. The company sold its sports betting and lottery businesses in March. New CEO Matt Wilson took over the top post at the company last month.

Scientific Games rebranded itself to attract new employees. The company is a creative business that builds games for a living. It's really an employee-facing brand. The rebranding is to appeal to the next generation of engineers, mathematicians and designers.

Light & Wonder is looking for people to make slot machines and different types of technologies. It's a bit of an arms race right now to find the best people. Light &Wonder wants its people have a career, not just a job.

Light & Wonder sold its lottery and sports betting business for $6 billion in net cash proceeds. Now the company focuses on its land-based business, the social casino business and the i-gaming business. The company is a leader in slot machines. It builds games and technology and deploys it.

There are categories that are shrinking and categories growing in the slot machine industry.

There are Monopoly, Wizard of Oz and Willy Wonka franchises in the stable of Light & Wonder. The company is always looking for the next big fashion trend. Hold and re-spin is a new mechanic in gaming. Asian-themed games are also big right now.

CEO of Light & Wonder is responsible for many different areas. He doesn't want to get involved in games, because he hires great game designers.

Light & Wonder is a Las Vegas-based company that makes slot machines. It was founded by an executive from Aristocrat in March 2020. The company has been transformed since then. It's been a ride. There was no capacity for them to invest in their dreams, ambitions or aspirations before. Now, they have the capacity to go all in on the next great idea.