From bingo to bankruptcy: tricks lure female gamblers
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First it was birthday money, then came the luxury Christmas hampers stuffed with bottles of wine and expensive chocolates, and finally a £500 voucher for designer handbags.
The presents that Samantha*, 45, received were not thoughtful tokens from a friend or relative. They were gifts from a gambling company trying to convince her to remain a loyal customer.
Over three years, Samantha, who has three children, spent £250,000 betting online. “The more money I deposited, the better the gifts became,” she said.
She had started visiting the sites after winning £500 on a slot machine at a bingo hall.
Samantha is one of thousands of British women lured into the world of betting through games with names such as Fluffy Favourites and Rainbow Riches, as
