EveryMatrix agrees multistate content aggregation deal with BetPARX

SlotMatrix, part of the EveryMatrix Group, has announced a breakthrough multistate casino aggregation deal with existing US partner BetPARX, one of the country’s leading mobile casino and sportsbook operators.

SlotMatrix, the igaming industry’s largest casino aggregator with more than 300 studio partners and 22,500+ games integrations, will provide BetPARX with a comprehensive library of the US market’s best-performing games from tier-1 suppliers, instantly presenting its players with the latest content.

Once live SlotMatrix will become BetPARX’s leading igaming content aggregator across New Jersey, Michigan and Pennsylvania, further fuelling the brand’s growth with cross-product bonusing and gamification tools including free spins and tournaments proven to increase reactivation, acquisition and retention and generate outstanding results.

In March this year EveryMatrix and BetPARX signed a deal that saw EveryMatrix distribute content from its own game development studios, Spearhead Studios and Armadillo Studios, via seamless integration with the company’s igaming integration platform, CasinoEngine. SlotMatrix is a product available via CasinoEngine.

EveryMatrix has licences in New Jersey, Michigan, West Virginia, Ontario in Canada and, most recently, Connecticut with the regulatory process underway in Pennsylvania. It has secured relationships with several leading operators in the US through SlotMatrix giving brands the opportunity to access the world’s largest library of igaming content.

Erik Nyman, president EveryMatrix Americas, said: “I’m happy to announce we have extended our partnership with BetPARX to aggregation opening the door to a huge variety of content from leading igaming suppliers.

“Once Live EveryMatrix will provide free spins, tournaments, leaderboards and jackpot capabilities through our back office for multiple vendors making it one of the most significant product disruptions in US igaming to date. As a result, we are very confident BetPARX will boost its player retention and significantly grow its business using our aggregator SlotMatrix.”

Gil Bushkin, senior director of interactive marketing at BetPARX, said: “BetPARX continuously seek to incorporate well-known, exciting and highly sought-after game titles to provide an enjoyable user experience for our players. EveryMatrix’s capabilities support BetPARX’s vision of creating a superior casino app that offers a diverse and captivating gaming experience.”