EveryMatrix signs multi-state casino aggregation deal with betPARX

iGaming aggregator SlotMatrix, part of the EveryMatrix Group, has signed a multistate casino aggregation deal with mobile casino and sportsbook operator betPARX. SlotMatrix will supply the brand, already a partner of EveryMatrix, with a comprehensive library of games from tier-1 suppliers.

SlotMatrix currently counts more than 300 studio partners and 22,500+ games integrations. Once live, it will become the operator's leading iGaming content aggregator across New Jersey, Michigan and Pennsylvania, providing it with cross-product bonusing and gamification tools including free spins and tournaments that help operators increase reactivation, acquisition and retention.

In March this year, EveryMatrix and betPARX signed a deal that saw EveryMatrix distribute content from its own game development studios, Spearhead Studios and Armadillo Studios, via seamless integration with the company’s iGaming Integration Platform, CasinoEngine. SlotMatrix is a product available via CasinoEngine.

EveryMatrix has licenses in New Jersey, Michigan, West Virginia, Ontario in Canada and most recently Connecticut with the regulatory process underway in Pennsylvania. It has secured relationships with several operators in the U.S. through SlotMatrix, giving brands access to its large library of iGaming content.

Erik Nyman, President of EveryMatrix Americas, said: “I’m happy to announce we have extended our partnership with betPARX to aggregation opening the door to a huge variety of content from leading iGaming suppliers.

“Once live EveryMatrix will provide free spins, tournaments, leaderboards and jackpot capabilities through our back office for multiple vendors making it one of the most significant product disruptions in US iGaming to date. As a result, we are very confident betPARX will boost its player retention and significantly grow its business using our aggregator SlotMatrix.”

Gil Bushkin, Senior Director of Interactive Marketing at betPARX, said: “betPARX continuously seeks to incorporate well-known, exciting, and highly sought-after game titles to provide an enjoyable user experience for our players. EveryMatrix’s capabilities support betPARX’s vision of creating a superior casino app that offers a diverse and captivating gaming experience.”