BetMGM Launches New Joint Retail, Online Slots In Michigan
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As regulated online gaming markets grow, operators are working to provide customers with cutting-edge technology. One of their main strategies is to create an omnichannel experience between online and land-based casinos. This week, BetMGM and MGM Grand Detroit have released a new slot, Rakin’ Bacon Odyssey. It’s going to be available online and in-person for Michigan customers.
Those living in Detroit can access Rakin’ Bacon Odyssey’s online slot. If they enjoy the slot, they could enter a physical casino location and continue playing. There are three casino operators in Detroit. MGM Grand Detroit is comfortably leading the market with more than $200 million in revenue from April 2024. For 39 straight months, MGM Grand was the top online casino in Michigan. However, that changed in March when FanDuel took over as #1.
Rakin’ Bacon Odyssey is a 3×5 reel slot that expands to 6×5 during the bonus feature. There are more than 7,776 ways to win. In April, MGM Grand finished second in casino revenue but was only $1 million behind FanDuel. Proving just how competitive the market is. BetMGM VP of Gaming and Content, Oliver Bartlett, had this to say about the new slot being offered in Michigan.
“Rakin’ Bacon Odyssey is a fantastic example of BetMGM’s omnichannel advantage. We are incredibly proud to be the exclusive online home of the newest version of this popular game in Michigan which has proven to be the top state for iGaming.” – Oliver Bartlett
What can Rakin’ Bacon Odyssey do to help boost BetMGM’s betting revenue?
Making Rakin’ Bacon Odyssey an omnichannel game was a strategic move by BetMGM. They are already the leading retail casino in Michigan. However, they want to expand and push to the top of the online gaming market. PlayAGS is the manufacturer of Rakin’ Bacon Odyssey, specializing in creating an omnichannel experience for users. PlayAGS VP of Interactive, Zoe Ebling, had this to say in a press release.
“We are thrilled to announce the launch of Rakin’ Bacon Odyssey in Michigan with BetMGM, a pivotal expansion for our iconic ‘golden pig’. This launch underscores AGS’s unique position as a premier provider spearheading the omnichannel experience.”- Zoe Ebling
Partnering with BetMGM has allowed PlayAGS to create and set new industry trends, not just follow them. They want to be leaders in transforming the gaming landscape. Offering omnichannel games like Rakin’ Bacon Odyssey is a new way to bring cutting-edge technology to users.
