Caesars Palace Revamps App to Create Virtual Casino Floor
$5,000 Welcome Bonus
Caesars Entertainment has upgraded its Caesars Palace Online Casino mobile app to present it as a virtual recreation of a real-life casino floor, complete with slots, table games and live dealers.
Players can choose curated lobbies dedicated to whichever of the app’s popular game concepts they would like to play. Caesars said the revamp is inspired by the casino floor at Caesars Palace Las Vegas. As well as navigating the “floor”, users can opt to browse hundreds of titles sorted into curated categories or use a search tool to find any title or collection.
Caesars Palace Frenzy, produced by Games Global and unveiled last week.
The company said in a release that customers should continue to expect “a steady stream” of new bespoke and exclusive games alongside player promotions in the app.
“We take pride in setting industry standards in everything we do, and the online casino experience we provide to our players is no exception,” said Senior Vice President and Chief iGaming Officer at Caesars DigitalMatthew Sunderland.
“The newly upgraded Caesars Palace Online Casino app delivers on our player promise to raise the bar in terms of functionality, ease of use, and enjoyability. This new mobile app strengthens our ability to provide our players with an experience that is fully customized to their online play habits while leveraging our unrivaled Caesars brands and omnichannel experiences that can’t be matched.”
Players can also continue to earn Caesars Rewards points whenever they play online.
Caesars Palace Online Casino is currently available in four U.S. states — New Jersey, Pennsylvania, Michigan and West Virginia — and the Canadian province of Ontario.
The Caesars Palace Online Casino app overhaul is the latest move from Caesars to try to consolidate and build on its position as one of the biggest players in the North American digital gaming market behind leaders FanDuel and DraftKings.
As well as the new game with Games Global launched in April, the company’s digital arm has struck a number of deals and agreement extensions in recent weeks. Those include bringing Greentube on board in multiple states in April and launching a new NHL live dealer game in partnership with Evolution in time for the ongoing Stanley Cup Playoffs.
During the company’s Q4 earnings call back in February, Caesars lauded the digital division’s success as a major factor in a successful quarter.
Caesars Digital posted positive EBITDA of $29 million for the quarter compared to $5 million in losses last year. Its CEO Eric Hession told investors that the company delivered over 50% growth in iGaming volume, led by Caesars Palace Online Casino.
The company’s digital segment achieved 78% net revenue growth in the quarter to reach $973 million and $38 million of full-year adjusted EBITDA, both annual records. “We’re pleased that the new [Caesars Palace Online Casino] product and brand resonate much better with our Caesars Rewards database than our casinos associated with the sportsbook,” Hession added at the time.
