BetMGM Signs Actress and Singer Hudgens To Promote Online Casino Offerings
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In an online casino market as robust as Pennsylvania’s, operators are going the extra mile to get any edge they can.
is banking on actress and singer Vanessa Hudgens to help give them a boost, enlisting the pop star for its latest online casino campaign “Library of Games”. The new 30-second spot takes audiences on a tour of multiple BetMGM games brought to life via the BetMGM on her phone.
The spot was directed by Grammy Award-winner Calmatic, known for his work on Lil Nas X and Billy Ray Cyrus’ “Old Town Road”.
The new campaign follows BetMGM’s recent series starring Jamie Foxx, which debuted in September.
Hudgens Best Known For High School Musical Franchise
“The iGaming space is more crowded than ever. None of the competitors have the impressive library of games that BetMGM Casino offers,” said Geno Burmester, creative director at 72andSunny, the agency behind the spot. “We wanted to bring that product truth to life in a spectacular way only this brand could.
“Calmatic was the perfect partner. He brought a freshness and energy to every scene, elevating this library of games to a larger-than-life world anyone would want to jump into.”
Hudgens, 34, is best known for her role as Gabriella Montez in the High School Musical film franchise and has enjoyed much commercial success as a singer.
Hyper Competitive Pennsylvania Online Casino Market
"Vanessa Hudgens is a superstar who brings BetMGM to life not only as an iGaming or sports betting company, but as an entertainment experience," said Matt Prevost, BetMGM's Chief Revenue Officer. "This is an incredible collaboration that will keep audiences old and new engaged."
Pennsylvania has 20 legal , led by brands like Caesars Palace, DraftKings, Borgata, FanDuel, and Betway. BetMGM is ranked near the top with its massive slot library and great rewards loyalty program.
