ATG chief slams bonuses as “embarrassing”
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Sweden has a strict bonus regime, with one SEK100 per player per sign-up. ATG, the former state-owned gambling monopoly in Sweden, believes bonuses drive gambling addiction and are bad for brand. ATg chief slams bonuses as “embarrassing”. The party Swedish Moderate Party wants the rules to be reformed. They argue that it would make it easier for gaming companies to retain customers in the licensed market and have long-term relationships with the players. Much of the industry has also opposed the bonus ban. It is not just the gambling industry that is against bonuses.
ATG has banned bonuses. ATG tried to introduce bonuses a few years ago but it didn't work. The Swedish regulator Spelinspektionen suggests bonuses push players to illegal sites. In a June survey, players who engaged with the unlicensed sector reported that free bonuses and bets were the principle reason they used un licensed websites.
