What retail businesses can learn from the casino industry
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The gambling and casino industry has grown steadily. It is accessible both online and in physical spaces. Retail has suffered in the past few years.
Customising a product costs money. But you can allow customers to customise the whole experience. This may include installing different points of sale or delivery methods. It could also include bundling products together for discounts and up-selling products. Just like many casinos allow people to choose a bonus package, so can your shop customers.
The casino industry has a hybrid approach to their spaces, with both physical casinos and online offerings. In retail, you can do this in two ways: by making your shop an experience and by using a mobile friendly website.
Marketing and branding must flow between the two. You don't want a high class, baroque themed clothing shop with a modern, street-style themed website. Direct people in your retail space to your online store and create incentives for digital customers to go into shops.
