Three things online retail could learn from the online casino sector
$6,000 Welcome Bonus
Online casino has long been an industry to keep your eye on when it comes to things like the latest and greatest tech adoptions. It continues to take tech to the next level, implementing various features that the retail space could certainly take onboard.
It’s leadership in the space and for businesses in retail, they can really get ahead of the competition by adopting some of the strategies and features that online casino sites have. There are tons of learnings these days, but what are the main ones that ecommerce sites should be taking note of?
Trust and security
First and foremost, safety and security of customers is paramount at online casinos and the customer support on offer is often up there with the very best on the internet.
Live chat is one of the newer, more prominent features and has been a real gamechanger in building trust among customers, which is important across every industry.
It enhances customer service significantly, with it increasing customer engagement and the chances of them shopping with you.
What’s more, security is also at the very highest level, with large levels of encryption to keep players' information and data safe. Again, something that will only build trust and confidence among customers.
Offers and promotions
There are few industries that have more creative offers and promotions than in online casinos.
They use offers to try and entice new customers into joining, and while of course promotions in retail can’t be exactly the same as casinos, there’s certainly inspiration to be drawn.
Casinos have a great knack of enticing customers and then keeping them, so analyse how they do that, from the welcome offer through to the loyalty bonus. Loyalty packages are a good way of earning repeat custom, earning points for every purchase, while rewards can also be applied, with casinos often giving out prizes such as holidays and cash.
While that’s probably not applicable to e-commerce, offering products from your store as incentives could be a good option.
Cross channel integration
Casinos really do get it right when it comes to packaging up for both mobile and desktop versions.
Despite having huge catalogues of games, the transition from desktop to mobile is often seamless, something many e-commerce sites, particularly in the fashion space, fail to do.
Mobile optimisation is so crucial, particularly as many of us browse via our smartphones, sometimes switching to desktop to purchase larger items.
Allow that transition to be seamless, ensure logging in is recommended to transfer baskets from mobile to desktop and vice versa, and make sure layout and formatting is clean, allowing for easy navigation of the site.
It sounds obvious, but so many businesses fail at this, while casino layout and navigation can often be a good place to understand how you can pack a lot of content into your site effectively and in a visually pleasing way.
By following these three key parts of a website, your retail site can really thrive and get ahead of the competition, building trust, rewarding loyalty and ensuring your customers can shop anytime, anywhere.
Just as online casino players do.
