What lessons can retailers learn from the online casino industry?
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Online casinos are good at attracting customers and holding on to them. What lessons can retailers learn from the online casino industry?
The online gaming industry has harnessed technology to give it the edge. Live casinos stream real games of roulette and blackjack directly to players’ PCs or mobile devices. The fact that there is an opportunity to communicate with the dealer via a chat function also makes it more human.
The e-commerce industry is learning from the success of the online casino industry. Technology is taking over to create a genuinely omnichannel approach. The information gathered from customers' preferences could be used to make timely and relevant online offers. The links between the two worlds will grow closer over time. It is hoped that this will help the retail sector in general to be as successful as the e.c. industry continues to get ahead.
