Viva Las Battle Creek: Firekeepers brings Vegas flair to West Michigan with new marquee
Pictured is Firekeepers Casino and Resort's newest marquee in this undated photo. The marquee was unveiled on May 2, 2024. (Firekeepers Casino and Resort/WWMT)
BATTLE CREEK, Mich. — A little slice of Las Vegas has arrived in Battle Creek.
Towering alongside I-94, Firekeepers Casino Hotel unveiled their "monumental," 99-foot-tall digital marquee Thursday.
Crafted with Samsung XPR-E LED panels, the 36-by-48 foot sign boasts a pixel pitch of 10.4 millimeters, a resolution of 1056 x 1392, and a total pixel count of 1,469,952 pixels, according to officials.
"We are thrilled to unveil our new marquee, which sets a new standard for size, clarity, and sophistication in Michigan," Jim Wise, Vice President of Marketing at FireKeepers, said. "This state-of-the-art installation brings the Vegas-like experience that patrons expect from FireKeepers, elevating our brand messaging presence to new heights."
