Viva Las Battle Creek: Firekeepers brings Vegas flair to West Michigan with new marquee
$6,000 Welcome Bonus
Pictured is Firekeepers Casino and Resort's newest marquee in this undated photo. The marquee was unveiled on May 2, 2024. (Firekeepers Casino and Resort/WWMT)
BATTLE CREEK, Mich. — A little slice of Las Vegas has arrived in Battle Creek.
Towering alongside I-94, Firekeepers Casino Hotel unveiled their "monumental," 99-foot-tall digital marquee Thursday.
Crafted with Samsung XPR-E LED panels, the 36-by-48 foot sign boasts a pixel pitch of 10.4 millimeters, a resolution of 1056 x 1392, and a total pixel count of 1,469,952 pixels, according to officials.
"We are thrilled to unveil our new marquee, which sets a new standard for size, clarity, and sophistication in Michigan," Jim Wise, Vice President of Marketing at FireKeepers, said. "This state-of-the-art installation brings the Vegas-like experience that patrons expect from FireKeepers, elevating our brand messaging presence to new heights."
