US casinos emerge from the pandemic
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US casinos have recovered from the pandemic. Some are returning to their old marketing strategies. The pandemics forced US casinos to reduce marketing activities. However, they have also increased their profits. Canada casinos are only just beginning to re-open after a 16-month hiatus. 60 percent of the US population has received at least one vaccination dose and 50 percent are fully vaccinated. The rise in vaccination levels has led to a rise of customers flocking back to casinos.
US casinos are using postal mail to communicate with their loyal customers. Station Casinos, Nevada’s largest operator of casinos, re-started their mass market mailings in the spring. Monthly mailers advertise discounted menu items in their restaurants, bingo promotions and include five dollar free play and five dollars dining coupons for the lowest tiers of customers in StationCasinos' database.
The pandemic forced casinos to close their buffets. With the buffet's profitability soaring, some operators are considering re-purposing them into other dining concepts. Caesars Palace reopened its Bacchanal Buffet in May after a multi-million dollar renovation. Las Vegas is bucking the trend as tourists are returning to Southern Nevada. Wynn Resorts announced it is reopening its buffet with prices ranging from $38.99 to $64.
US casinos emerge from the pandemic. Las Vegas casinos are fully re-open and restaurants, showrooms and theatres are expected to be back in full operation by mid-summer. Cirque du Soleil announced plans to restart their production shows beginning with Mystere at Treasure Island. Carran International Airport handled 3.5 million people in May of 2021. Station Casinos launched a new television campaign.
