The Indian online casino market shows signs of maturity
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Desi Players Follow and Drive Global Trends
Online gaming in India, and in particular online casino gaming, is still well into its growth stage, but the market has already started to display signs of maturity. Product saturation has reached a point where desi players are no longer lagging behind their counterparts around the world and are now following and driving the global market trends.
This conclusion is based on analysis of anonymous user statistics from the Casino Days online casino platform which were brought recently in the spotlight by a new research paper from SevenJackpots titled “Top Game Shows and Live Casino Classics Captivate India”.
According to the authors’ observations, desi gamers expect the latest technology and an ever more immersive gaming experience, which is often live and packed with interactive features, augmented reality and other tech perks, and tons of bonuses or additional bet options and prizes.
“Real-money gamers in India have also developed a liking for roulettes, game-show wheels, and quick-play card games. Desi gambler communities follow and drive these global market trends, pushing gaming studios to create even more dynamic, colorful, and engaging games,” the SevenJackpots researchers conclude.
“The Indian market shows remarkable maturity levels, with players ready for next-generation gaming products and solutions,” the authors add.
The Most Popular Casino Game in India is a Surprise
The analysis of Casino Days aggregate data on turnovers and active user shares for the first ten months of last year reveals that none of the classic Western casino games like blackjack and roulette, nor any of their traditional Indian counterparts such as Andar Bahar or Teen Patti, can claim the title of India’s most popular casino game.
Surprisingly, it turns out that game shows outperform all other game categories and make up for more than one third of the operator’s turnover for the observed period. To be precise, game shows have generated 34.48% of the registered turnover between January 1 and October 31, 2022, and 32.81% of the turnover for the three months between August and October.
Game shows are a new category of online casino games based on the old concepts and game mechanics of the most popular TV game shows from the age of analogue electronic media like “Wheel of Fortune” or “Deal or No Deal”.
Modern digital technology has allowed the game show concept to get emancipated from the expensive TV production studios and enter the world of online casinos where live adaptations of the genre have found good ground.
“The revolutionary new genre kept features familiar and appreciated by most players – the real-time excitement of decision-making, the virtual representation of a social event, charismatic hosts, and easy-to-grasp game rules. Moreover, there has always been a reference to elements of skill, even if there is little or no knowledge involved,” the authors of the study elaborate on the factors behind the game show category success.
What Other Games are Popular in India?
Roulette games follow game shows as the second most popular casino game category with shares of the operator turnover of 22.91% and 26.79% for the January-to-October and the August-to-October periods respectively.
Blackjack games are third (16.11% and 10.37%), followed by baccarat (7.45% and 9.04%) in fourth place. Slots appear in fifth position, being responsible for 4.59% of the turnovers for the 10-month period and 4.54% of the turnovers for the last three analysed months.
Asian and Indian games, including Sic Bo, Andar Bahar, Dragon Tiger and Teen Patti, as well as poker derivatives like Texas Hold’em take the next positions in the chart.
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