The future for Canadian casino influencers
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In Canada, the online gambling industry is growing fast. This is due to the popularity of Twitch and social media sites.
For online casinos, influencers are needed to build influence centres for each type of game. Table game experts could cover blackjack, roulette, baccarat and poker games, online bingo games specialist, and game show experience specialists. Companies have realized that an influencer with great engagement rates is better than someone with just a huge following. They also want influences with fewer followers but strong personal bonds with their audience. The issue of influencing without risk needs to end.
In-house influencer programs are being pursued to bring the influencers in-houses. In- house influences can be trained to ensure protocols are followed and communication is on point. CGI influencing is already promoting brands and could soon be the norm. Online casinos are at the forefront of new tech as we have seen with mobile optimization, cryptocurrency options and plans for VR casinos.
