Stardust Casino Owner Boyd Gaming Acquires Pala Interactive
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Boyd Gaming has reached a deal to buy Pala Interactive for $170 million. PalA Interactive is a California-based online gambling software and services company. It is largely owned by the Palas Band of Mission Indians.
Stardust Casino Owner Boyd Gaming Acquires Pala Interactive. Palas are a retail brand. New Jersey online poker players will be familiar with WSOP, PartyPoker, and PokerStars.
Stardust Casino Owner Boyd Gaming Acquires Pala Interactive. Palas is a new company, but it's still unknown in the online gaming industry. It's similar to the way local radio stations have been swallowed by iHeartMedia or Sinclair Broadcast Group has become the largest owner of TV stations in America.
Stardust Casino Owner Boyd Gaming Acquires Pala Interactive.
Pala has just been given its Ontario Gaming Related Supplier (GRS) Manufacturer License. This means Boyd will secure some B2B access to Ontario as well. Pala needs more players and Boyd’s Stardust Online Casino, in New Jersey and Pennsylvania, needs a more solid platform.
"In a crowded industry, one of the best ways to get ahead is to build a customer database before the real money product becomes legal"
According to David Strow, Boyd’s vice president of corporate communications, that kind of move fits into their master plan.
Stardust is a well-known and popular brand. It's no secret that they want to leverage it in the digital space.
Stardust Online Casino offers games in partnership with FanDuel Sportsbook. The two share a login. Fanduel also has a separate online casino under its own brand. Flutter owns PokerStars. It's not clear if Pala Poker will fit into Boyd's plan.
Stardust Casino Owner Boyd Gaming Acquires Pala Interactive. The acquisition marks the next phase in the ongoing execution of Boyd's igaming strategy.
By 2023, the company will be operating its own online casino operations.
