Social gambling apps soared during the pandemic; Vegas is back
Social gambling apps usage soared during the pandemic. Blackstone took a majority stake in mobile performance marketing platform Vungle two years ago. The report for 2021 notes a decrease in attendance at land-based casinos during Q3 2020 to Q2 2021.
Las Vegas is on track to break its all-time record of 8 months in a row of billion dollar spend by visitors. The Nevada Gaming Control Board released numbers this week marking the 7th straight month of similar action. Online real money gambling participation soared over the last year with men more than 3 times more likely than women to gamble online. Mobile social casino app users are most likely to be in the 45+ age range demographic and as likely as men as women.
According to Fortune Business Insights, global online gambling is expected to break US$158.2B by 2028. The online betting market in the US reached $66.72B last year.
