How to sweeten the pot with your social casino game strategies
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The social casino market is booming. Global gross gaming revenue of the social casinos segment amounted to $6.2 billion in 2020. Revenue is forecast to grow to $8.3 billion by 2026. Finding success in this competitive marketplace is going to get tougher. It's about knowing your audience and which gameplay mechanics and features have a solid track record of keeping players engaged and coming back for more.
No new social casino title has reached the top 200 in the past year. The market is dominated by long-established games such as Coin Master, Slot Mania, Double Down and Bingo Butz.
Some of the most popular mobile gaming titles are designed to combine gameplay elements from a variety of different genres. You can use these elements within your social casino title to deliver deeper immersion and keep players coming back for more.
The most popular features of social casino games are album collectables, special side-modes, piggy bank systems and guild mechanics. The battle pass is another popular feature. It's used in 42 of the top 100 social casinos. The game mechanics encourage social engagement between players. They might involve communal tasks, competitions or timed guild events. Players can communicate with each other via the guild chat. Game mechanics are usually locked behind a minimum requirements wall. There are more social games being released every year. In 2020, there will be more than 100 million social gaming games.
The cost to acquire an iOS user is over 2x more expensive than Android. Android outperformed iOS by 5.32% on Day 7, but it's good news for those willing to play the long game.
After surveying over 7000 English-speaking players, GameRefinery analysed the player persona of social casino users. Social casino players love thrilling gameplay and the excitement of collecting items and treasure. They are evenly split between men and women and older than the average demographic for most other genres. They enjoy competition and are more competitive than other gamers.
Love thrilling gameplay and the excitement of collecting items and treasure. Are evenly split between men and women. Older than the average demographic for most other genres.
Keep analyzing the data to keep your game growing in a competitive market. Smaller independents can win some market share by keeping on top of traditional gaming trends and implementing features that are proven to motivate players.
