Playtech and FanDuel forge ahead with live casino venture in Canada
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Playtech has made waves in the North American market, evidenced by its investment in NorthStar Gaming Inc earlier this year
Playtech and FanDuel have inked a promising deal to unveil Live Casino offerings in Canada, marking a significant stride in their continuous journey of innovation and market expansion. This collaborative venture aligns with Playtech’s longstanding aspiration to deepen its roots in the North American market, with FanDuel being a catalyst to this venture’s success.
Dedicated Studio Creation
To uphold the calibre of the offerings, Playtech has orchestrated a specialised Live Casino studio solely for FanDuel Canada. Nestled in Riga, Latvia, the studio has been meticulously crafted to resonate with the Canadian clientele, offering a tailor-made gaming experience. The patrons in Ontario are in for a treat with various games like Baccarat, All Bets Blackjack, 7-Seater Blackjack, and Roulette, among others.
Enthusiastic Reception
FanDuel Canada’s General Manager, Dale Hooper, expressed his enthusiasm about this collaboration coming to fruition. Launching a bespoke FanDuel Live casino studio, attuned to the Canadian audience, marks a monumental leap for the company. This initiative reinforces FanDuel’s esteemed stance in the online casino realm within the North American market.
Industry Insight
A notable live casino operator, JeffBet UK, also chimed in on this development. The spokesperson, Thomas Jones, said: “This collaboration between Playtech and FanDuel is a testament to the dynamic evolution of the live casino sector. It’s thrilling to see such reputable entities come together to enhance the gaming experience for Canadian players. At JeffBet, we believe that such innovative partnerships are the cornerstone for elevating the live casino landscape to new heights.”
Global Expansion
Playtech’s VP Commercial, George Voyatzis, warmly embraced this new business horizon and lauded its pivotal role in augmenting the company’s footprint in North America. As Playtech unfurls more studios worldwide and unveils fresh content, this endeavour exemplifies the global ascendancy of Live Casino in the gambling sector.
Future Prospects
Initially, the Live Casino venture will grace Ontario, with plans to traverse other Canadian provinces, furnishing both enterprises with a robust foothold in what could morph into a highly profitable market. Besides, Playtech is channelling efforts into other enticing products like Big Bad Wolf and Adventures Beyond Wonderland, presenting lucrative opportunities for local entities.
Making Waves in North America
Playtech has made waves in the North American market, evidenced by its investment in NorthStar Gaming Inc earlier this year and its expansion alongside BetPARX in Maryland, epitomising its North American pivot. Meanwhile, a surge in the Canadian and US iGaming markets is anticipated.
