Playtech signs new multichannel partnership with NorthStar Gaming
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NorthStar Gaming to launch Playtech’s industry leading IMS technology platform in Canada.
Playtech, the world’s leading gambling technology company, today announces the signing of a new strategic partnership with NorthStar Gaming, to launch its IMS platform, casino, live casino, poker and bingo technology in Canada.
The new partnership will provide NorthStar Gaming with the technology platform to deliver what will be one of Canada’s premier online casino and sports betting experiences and furthers its commitment to providing customers with the most innovative, transparent, and secure online casino experience in the country.
Following the completion of regulatory approvals and the licensing process, NorthStar Gaming will be ready to launch Playtech’s IMS Platform, casino, live casino, poker and bingo software to Canadian audiences. Playtech’s IMS platform, which delivers the industry’s most complete online backend solution for all igaming and sports betting, will provide NorthStar Gaming with an industry leading offering across multiple products.
“NorthStar Gaming is thrilled to be the exclusive Canadian partner in the media and publishing sector with Playtech, the world’s leading gambling technology supplier,” said Michael Moskowitz, chief executive officer and founding partner, NorthStar Gaming.
“Playtech’s industry-leading suite of tools will give us an unmatched edge in the marketplace, given our proprietary content and localisation – something we know consumers are looking for.”
Alongside its industry leading products and services, Playtech has worked with its licensees to become synonymous with efforts to raise industry standards in responsible business and safer gambling.
“We are delighted to announce our partnership with NorthStar Gaming as it prepares to launch its market leading online gaming business in Canada,” said Mor Weizer, chief executive officer at Playtech.
“Our success is driven by strategic partnerships with industry leading operators around the world and we are excited to partner with a leading entertainment company like NorthStar Gaming. At Playtech, we are driven to deliver a sustainable, commercially viable and engaging entertainment experience – for the benefit of all stakeholders.”
After the 2021 announcement of NorthStar Gaming as a made-in-Ontario online betting brand and sportsbook, the company partnered with TorStar Corporation. By teaming up with this well-known and trusted brand, NorthStar Gaming will be able to use its data-led media solutions, news, sports sites, and social properties to provide customers with an all-encompassing online casino and sports betting experience.
